Extract from the Cornerstone Journal of Sustainable Finance & Banking, October 2013, written by Susanne Stormer, Vice President, Corporate Sustainability, Novo Nordisk.

Carve sustainability in stone where it matters most. In your company’s bylaws. This sends a strong message to investors, to business partners, to employees and indeed to management that this is how we do business. This is what you can expect of us, and you can hold us accountable for it.