Extract from the Cornerstone Journal of Sustainable Finance & Banking, January 2014 written by Michelle Greene, Senior Vice President and Head of Corporate Responsibility, NYSE Euronext. Subscribers can view the full article in the January edition.
For b-to-b enterprises, sustainable brand value may not be as readily apparent. The most obvious application may be in serving those companies that have explicit ESG goals related to their supply chains. But as sustainability grows in importance, there is much more opportunity for b-to-b companies to make it a core part of the value they offer to their corporate clients.