The idea that rainforests have a much greater value for mankind than the land they encompass and the timber they contain is not new. As natural traps for carbon, forests have been considered a tool for mitigating CO2 emissions since the beginning of international climate change negotiations. But even if hundreds of millions of dollars have been pledged since the scaling up of these initiatives by governments, little has been actually spent on concrete projects to halt deforestation. The private sector investment is notably low – because of a lack of incentives and predictability of revenues under current schemes.  The creation of REDD and of associated market-based mechanisms is undoubtedly part of the solution to reverse this negative trend. However, for such regulatory instruments to lead to concrete results in terms of preserving the rainforest, the involvement of private players alongside governments and NGOs is a necessary step.

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