Oftentimes, the way a corporation responds to a crisis ultimately leads to a binary outcome: the company stumbles and fails to survive or, alternatively, it responds effectively and thrives.  As the focus on sustainability continues to grow, it’s likely that corporate crises will increasingly involve ESG issues.  While most crises are idiosyncratic in nature, in some instances there are commonalities, both in terms of the precipitating factors and the responses of the companies involved.  It’s for this reason that analyzing successful responses to prior crises can be enlightening for managements and investors.

If you are a subscriber click here to login and read the complete article.  For more information about the JSFB click here or contact us to learn more about Cornerstone’s research and service offering.

Michael Geraghty is the Global Markets Strategist at Cornerstone Capital and formerly the founder of Informed Investor, LLC a consultancy specializing in thought leadership that produces bespoke research reports for institutional investors.  Michael has over three decades of experience in the financial services industry.  He has worked as an investment strategist at a number of leading firms.
Michael Shavel, CFA is a Research & Business Analyst at Cornerstone Capital Inc. and a former Research Analyst on AllianceBernstein’s Global Growth & Thematic team.