EXCERPT FROM THE JSFB. SUBSCRIBERS CAN READ THE FULL ARTICLE IN THE MARCH 2014 EDITION.
Now that ESG (environment, social, governance) criteria are uncovering sound, long-term investments, private equity, family offices and pension funds are looking even farther afield for more such opportunities. This new biomimicry asset class is the focus of Ethical Markets research in our Principles of Ethical Biomimicry Finance™, jointly developed with our partner company Biomimicry 3.8 and its founder Janine Benyus. All this new science must now be cranked into financial models along with the new accounting standards of IRRC and SASB which analyze companies performance based on their use or misuse of the six basic forms of capital: finance, intellectual, built, human, social and natural assets.