ABSTRACT FROM THE JSFB. SUBSCRIBERS CAN READ THE FULL ARTICLE IN THE MAY 2014 EDITION.

How do you measure success in your company’s innovation strategy? Ben & Jerry’s strives to create engagement, stories that are willingly shared and essentially present products that fans don’t want to live without, summarized in two words: “Flavor excitement.” Success, then, can not only be measured by how popular the newest flavors are but also for what stories they tell and how they support the overall business and brand.

Jostein Solheim is the Chief Executive Officer of Ben & Jerry’s, a Unilever company.