ABSTRACT FROM THE JSFB. SUBSCRIBERS CAN READ THE FULL ARTICLE IN THE MAY 2014 EDITION.

In a world of big data, radical transparency for corporations and sustainability reporting on the rise, we should see a major shift in how businesses are tackling the most intractable environmental and social issues, as well as a rapid pace of progress towards improving our overall standard of living as well as the health of the planet. Correct? Not exactly…

Kara Hurst is the Chief Executive Officer of The Sustainability Consortium® (TSC), an organization that is developing and promoting science and integrated tools that improve informed decision making for consumer product sustainability. Prior to TSC, she served as Vice President at Business for Social Responsibility (BSR).