ABSTRACT FROM THE JSFB. SUBSCRIBERS CAN READ THE FULL ARTICLE IN THE MAY 2014 EDITION
The life of a consumer in China is akin to walking blind through a minefield; always fearful that your next purchase may contain hidden dangers. If you enter the words “product safety China” into Google, it will return more than 150 million results. Seldom does a day pass in China without product safety issues making headlines in the news and on social media. Yet, while consumers in China are more aware than ever that each purchase decision is fraught with potential hidden dangers, they are left feeling hopeless, lacking an independent expert reference to identify safe, quality products. Registered on World Consumer Rights Day, March 15, 2010, MingJian (消费明鉴) is a social enterprise dedicated to helping consumers in China make informed purchase decisions and get the best value for their money by providing independent, expert research and testing of products. Expert comparative testing has three primary social impacts….