ABSTRACT FROM THE JSFB. SUBSCRIBERS CAN READ THE FULL ARTICLE IN THE MAY 2014 EDITION

I’ve been on a mission for close to half my life — to figure out how best to steer individuals toward more socially mindful daily life choices. Because really, from the coffee you brew in the morning to the way you get to work, your everyday decisions have an impact — on the environment, on people and on you.

Two years back, when David Sand and I first started musing about PIPs, our just-launched ‘positive impact points’ virtual currency program, we thought: Wouldn’t it be nice to be recognized and rewarded for making better choices — for choosing the most energy-efficient laptop, considering where and how your clothes were made, or investing in a community-scale solar project?

Wendy Gordon is the Co-Founder and Chief Executive Officer of 3P Partners, a benefit corporation based in New York.