ABSTRACT FROM THE CORNERSTONE JSFB. SUBSCRIBERS CAN READ THE FULL ARTICLE IN THE JUNE 2014 EDITION

When we think about sustainability in the context of the fan experience we take a holistic view of our opportunity and responsibility – from the restaurants supporting the sports events to the ingredients provided by our supply chain.  In doing so, we take 360-degree perspective on sustainability that encompasses business and societal value.  It’s about being proactive, focusing on continuous improvement, and ensuring a safe and reliable supply of quality food for future generations.  Our customers are telling us that this is important to them, and we are responding by setting long-term goals to drive performance across our value chain.

 Jeffrey Hogue is the Senior Director of Global CSR & Sustainability at McDonald’s Corp