Jeffrey Cherry

CEO and Managing Partner, The Porter Group, LLC and Founder and Executive Director, Conscious Venture Lab

Over the last 29 years Jeff has been a designer, CEO, educator, consultant and investor. He enjoys the creative process, both from an artistic and organizational perspective. Currently he’s bringing these divergent experiences together in order to help companies develop more conscious, purpose-driven business models; and to help investors build societal as well as financial value. He tries to bring right and left brain thinking to problem solving, business creation and investing ideas; hopefully asking better questions and using his expertise to make the lives of those around him more fulfilling and successful.

As the CEO of The Porter Group and Founder and Executive Director of Conscious Venture Lab, Jeff is an evangelist for the transformation of capitalism. The Porter Group is a venture capital firm that invests in early-stage and growth-stage companies that are operating at the intersection of profit and purpose. The Conscious Venture Lab is an accelerator for these same types of business using the tenets of Conscious Capitalism® and societal purpose as the foundation for creating long-term sustainable value. As an expert in this emerging field Jeff is also a frequently invited speaker on the topic of impact investing and new models of business. He has recently had the honor to present at The University of Maryland, The Darden School at the University of Virginia, Yale University, Columbia University, The Booth School at the University of Chicago, Howard Community College and The University of Baltimore.

Jeff is a recovering NCAA DIII Football player, has a Black Belt in Tae Kwon Do and currently studies Krav Maga, the martial art and self-defense system developed by the Israeli Defense Forces (IDF).