Karen Benezra is Head of Strategic Marketing and Communications at Cornerstone Capital Group, responsible for digital content, media relations and strategic partnerships. Karen comes to the firm from The Nielsen Co., where she served for seven years as founder, VP-Executive Director of Nielsen Life360, an insights practice that uses digital ethnography and panel analytics to understand consumer attitudes and mindsets. Her team’s efforts informed product development, marketing and strategic business decisions for global clients in the packaged goods, retail, technology, entertainment and media space.
Previously, she held a series of reporter and editor positions during a 12-year career at the Adweek Magazine Group, home to leading industry trade publications. From 2000 to 2007, Karen served as Editor of Brandweek, leading a staff focused on marketing, brand identity, consumer behavior and media topics. She wrote and edited columns and award-winning features geared to top agency, brand management and c-suite audiences, launched Brandweek.com and its associated digital vehicles and expanded the Superbrands and Marketers of the Year programs. Earlier, she was National News Editor at Adweek and a business journalist and marketing columnist for Gannet Newspapers, White Plains, NY. Karen earned an MS from the Columbia University Graduate School of Journalism and a BA from Brooklyn College.